Business Overview
ATC Corral (www.atccorral.com) is a powersports dealership located in Stouffville, Ontario.
ATC started operations in 1983 in Stouffville, primarily selling used dirt bikes and ATCs (three wheelers). Over the years, ATC entered into agreements with various powersport manufacturers, such as Honda, Suzuki, and Polaris. Today, ATC represents Polaris, Kawasaki, Suzuki, and Argo, along with a few smaller manufacturers.
ATC is now operating in a new facility just north of Stouffville.
Our Target Markets
ATC targets a wide range of consumers due to the vast range of products we carry. We primarily target off-road recreational and on-road motorcycle consumers. Being a seasonal retail business, our target client changes throughout the year.
What Differentiates Us
ATC competes against other powersport dealerships, both in the immediate area and further away. The history and customer base that we have established over the past 35 years gives us our competitive edge. Our regular customers know what to expect when making a purchase or coming in for service at our dealership.
How We’re Currently Innovating
We are currently implementing a new dealer management software. We installed the system in August 2017 and are almost up and running.
How Innovators Alliance Assists Us on Our Innovation Journey
I joined Innovators Alliance in February of this year and have been fortunate enough to attend a few meetings as a guest over the past few months.
