Category : concept car

The Assembly Line Versus The Concept Car

by Ron Tite | Mar 6, 2020

Maybe it’s because I was Creative Director with Volvo for 8 years. Maybe it’s because I went to high school in Oshawa, Ontario (Canada’s version of Flint, Michigan). But when I want to frame up innovation, I often think of what the car folks do. With that in mind,...

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