Business Overview
MediaFace (www.mediaface.ca) is a content creation company that helps companies build stronger relationships with their audiences. We know it’s hard to reach your potential clients and customers today, and the sales funnel can be long. Our solutions can help move it along a little faster and keep customers in the loyalty loop longer.
MediaFace transforms the way people think about your brand, products and you.
We design strategies to help you increase sales, build awareness, train teams, and become thought leaders. We show how you create value for the world through storytelling, channel strategy and technology platforms. As a strategic ally, we’re an extension of your marketing, communication, learning, and sales teams. Companies of all sizes hire us to develop full strategies, implement their plans, or for à la carte items including video, animation, eLearning, websites, and more.
Our Target Markets
Our clients typically include companies ranging from start-ups to multinationals. We’ve been fortunate to work in many markets.
We look for companies who want to transform into the new experience economy. Many of our clients turn to us instead of their agencies of record, or strategy consulting firms as we are nimble, work with their teams easily, and they love the results we produce.
As a women-owned business, MediaFace also excels at connecting and building trust with female audiences.
Our target markets include:
- Safety
- Infrastructure
- Healthcare
- Life Sciences
- Pharma
- Professional Services
- Education
- Finance
- Insurance
- Energy
- Manufacturing
- Information and Communications Technologies
- Real Estate Management
- Government
We serve all of Canada and are looking to move into global markets. We have licensed some of our eLearning content to PBS in the U.S.
What Differentiates Us
We understand and guide transformations. We know you need to move beyond just a service or goods provider into something much more in this changing, experience economy.
With several of our staff trained as journalists, we’re experts in pull marketing. We’re able to quickly understand not only our client but their clients. Our goal is to help spark value-added conversations between your prospect and a salesperson.
While we can help with every stage of the decision journey, we’re able to develop stronger loyalty loops and really hone in on the awareness and research phase of the buying cycle.
We also have a business analyst on our team who transforms companies to increase profitability, growth, and innovation.
For our manufacturing, safety, and energy clients, they love that our President, Jason Colbert, is also a Master Electrician.
Our clients think of us not as vendors, but as a strategic ally. When we attend client meetings, their staffers ask us which floor we work on within their company. We’re that good at embedding ourselves in their culture and strong enough to tell them the truth. Our clients are confident we “get” them, so much so they listen and act on our expert advice for years.
Additionally, MediaFace has been recognized with many industry peer awards including several Telly’s, AVAs, Communitas and others for videos, animation and websites.
The PROFIT 500 has also listed MediaFace as one of Canada’s fastest media and marketing companies in 2017.
As a WBE (Women Business Enterprise), MediaFace is a certified diverse supplier through WeConnect and WBE Canada.
How We’re Currently Innovating
Our clients continually ask us to innovate by solving problems they can’t handle internally. We’re always looking at how new technology, new channels, and storytelling can improve their journeys.
We also continually add new technology to our service offering including Augmented Reality (AR) and 360-degree video.
Through listening to other industry leaders at conferences, networking events or even podcasts, we constantly challenge our thinking and methodologies.
We’re also thinking about how to develop our own intellectual property (IP) strategy and take to market more of our IP including a platform we developed on behalf of a client that can be applied to other clients internationally.
As a leader, Lisa Bragg has been transforming our business from the service stage to the experience stage to make us competitive well into the future.
How Innovators Alliances Assists Us on Our Innovation Journey
I’m a brand-new member. The two meetings I attended opened my mind to thinking more strategically about my operations.
