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Presenting New Ideas: Does Your Communication Strategy Work?

There is a lot to be said for being prepared, and how you present new ideas to those who will be directly impacted by them can often mean the difference between acceptance and rejection. Any intelligent and effective communication strategy needs to take the pre-presentation of ideas seriously, and letting those who need to know, know, before any important information delivery sessions are held, can be crucial in dealing with objections before they are presented to a group as a whole.

Check out this article from Carpedia entitled “Never Present New Ideas”:http://blog.carpedia.com/bid/86929/Never-present-new-ideas. In it, the author illustrates a scenario in which presenting new ideas the wrong way led to the eventual breakdown and subsequent repurposing of innovation due to a communication strategy blunder.

When it comes to innovation, keeping all team members on the same track is critical for successful implementation. Discussing possible changes within an organization’s methodology with those individuals who will be required to adapt to those changes can be incredibly beneficial in learning what challenges might develop as a result, as well as gaining useful information about any unforeseen issues or further ideas that might be even more useful.

Don’t just develop an idea with a segment of your team and then present it as fact to entire group – this is often taken more as an attack than an effective communication strategy, and as the above article demonstrates, can lead to time consuming objections that thus require additional attention.

For more about effective innovation communication strategies please contact Innovators Alliance today and learn from peers who have already crossed this hurdle. Call us today at 1-905-332-0340.

Roger Thenhaus

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Roger Thenhaus

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