IA Chapter Chair Series – Meet Nataliya Becker

IA: What does innovation mean to you?

Innovation is movement—a force that propels us up the spiral rather than letting us stay
stagnant or spiral downward. And in today’s world, change has changed—it’s happening
faster than ever before. I believe there is no true neutral in life or business. We’re either
moving forward or slipping backward—because while we might feel like we’re standing still,
the world around us is shifting rapidly.

To me, innovation is choosing to move—to push against the boundaries of what’s possible, to
spark new connections, and to continuously evolve in the face of uncertainty. Innovation in the
small businesses is even more important as moves our whole society forward.

IA: What do you enjoy most about the IA community?

Two things stand out to me that I haven’t found anywhere else:
1. Business owners, but human first – There’s a depth of connection here that makes
you feel like you’re never alone in your challenges. Everyone shows up as a whole
person, not just as their business title.

2. True commitment to collective success – IA isn’t about fighting for a bigger slice of
the pie; it’s about making the pie bigger for everyone. There’s a deep, underlying
belief in collaboration over competition, and it shows in how we support each other.
And of course, there’s zero BS in the room. Radical honesty and transparency are the norm,
and every conversation, whether internal or with a guest speaker, is curated, relevant, and
deeply valuable—no fluff, no wasted time, no generic online content.

IA: What are your goals as an IA Chapter Chair?

My goal is that every member walks away from their monthly meeting knowing it was the most
valuable four hours of their month—not just because it pushed their thinking, but because it
refilled their cup.

I want these meetings to be a place where members:

• Reconnect with what truly matters—to themselves, their businesses, and their impact.
• Hold themselves accountable—not just to their goals but to their bigger vision.
• Build meaningful connections—reminding each other that they are never alone in their
  challenges.
• Receive insights and resources—that shift their perspective and unlock new possibilities they
  wouldn’t have seen otherwise.

IA: How do you use your training as an executive coach and master facilitator to lead
your IA Chapter meetings?

I get a special kick out of those moments when conversations go beyond surface-level, when
we crack open the real issue, and when I see that spark in someone’s eyes as they hit an
insight or breakthrough. That’s when I know real transformation is happening.

My approach is structured yet fluid—balancing the flow of conversation while ensuring
everyone feels heard, valued, and challenged. I listen beyond words, read the group’s
energy, and ask thought-provoking questions that push the discussion deeper.
And sometimes… I shake things up. Whether it’s introducing a timer, throwing in sticky
notes, pairing people up, or running unexpected breakouts, I believe a little disruption can
spark the best ideas. So far, the group has been very responsive to the occasional shake-
up!

IA: What would you say to someone who is considering joining your Innovators Alliance
chapter?

If you are:

• Committed to growth
• Willing to be pushed outside of your own thinking
• Invested in others’ success
• And love great company

Then this is the place for you. IA is more than just a network—it’s a community of innovators,
challengers, and doers who are here to elevate each other and make bigger things happen. If
that resonates, then you’ll feel right at home here.