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Strengthen Your Trademark, Strengthen Your Business

by Joanne Gilbert-Wiens | Mar 21, 2017

When choosing a trademark that will be the face of your brand, it is important to remember that while a trademark may be strong from a business perspective, building its value in the marketplace will depend on your ability to protect it. The goal of any good trademark...

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With 25 years of experience supporting entrepreneurs in fostering profitable business growth, Innovators Alliance provides valuable insights about how to innovate in your own business, with inspiration, thought starters, and expert advice.

In this blog, we will regularly discuss innovative business approaches, from marketing to culture to processes. You’ll also find featured guest posts from successful business owners, CEOs, and entrepreneurs in the community with advice in their areas of expertise.