Business Overview
New Directions Aromatics (www.newdirectionsaromatics.com) is a leading wholesale distributor of natural and organic ingredients for the health and beauty industries.
Beginning in 1998 with only a handful of distilleries, today we proudly source directly from ethical producers on six continents from over 100 countries.
With over 800 products comprising over 10,000 SKUs, we are the preferred supplier for many leading brand-name manufacturers, as well as successful start-up companies.
Our Target Markets
Our target markets include manufacturers in the health and beauty industries in Canada and the United States.
What Differentiates Us
Our volume purchases through our Central Purchasing System enable us to offer the largest selection of pure essential oils at affordable prices.
We have a 100% e-commerce model with full transparency on pricing across multiple pack sizes. Our scientific and regulatory documents are available online, strengthening our commitment to openness and accountability with our customers.
How We’re Currently Innovating
Combined with an on-demand full colour labelling system, New Directions Aromatics has recently implemented our new ERP system and automation.
How Innovators Alliance Assists Us on Our Innovation Journey
New Directions Aromatics is a new Innovators Alliance member. We are excited to learn more about what Innovators is all about.
